Mobile technology not only lets marketers reach customers where they are, it allows them to engage mobile users by targeting their immediate and specific needs. Giving users what they want when they want it is the unique value proposition of mobile marketing, and businesses, agencies, and nonprofits of all types and sizes can create successful campaigns without breaking the bank. In this practical handbook, mobile marketing consultant Kim Dushinski offers easy-to-follow advice for firms that want to interact with mobile users, build stronger customer relationships, reach a virtually unlimited number of prospects, and gain competitive advantage by making the move to mobile now. If your organization wants to reach mobile device users locally, nationally, or within a specific demographic niche The Mobile Marketing Handbook will help you put your message in the palms of their hands.

Leverage the power of the Azure Services Platform for cloud computing



With the Azure Services Platform, processing and storing data moves from individual corporate servers and Web sites to larger, more reliable, and more secure data centers. Roger Jennings, author of more than 30 books on Microsoft technologies, shows you how to leverage the power of Azure and its related services for cloud computing.

Microsoft is introducing a large number of changes to the way that the .NET Framework operates. Familiar technologies are being altered, best practices replaced, and developer methodologies adjusted. Many developers find it hard to keep up with the pace of change across .NET's ever-widening array of technologies.

The goal of trading is to make money, and for many, profits are the best way to measure that success. Author Valerii Salov knows how to calculate potential profit, and in Modeling Maximum Trading Profits with C++, he outlines an original and thought-provoking approach to trading that will help you do the same.



This detailed guide will show you how to effectively calculate the potential profit in a market under conditions of variable transaction costs, and provide you with the tools needed to compute those values from real prices.

Targeting IT professionals, system administrators, and experienced users moving to the Windows XP platform, this book enables the user to master registry concepts and architecture, provides a historical overview of the registry

The CD consists of the best programs and websites for easy download from RapidShare With Updates Till 2010.

Publisher: Microsoft Press | English | 2008 | ISBN-10: 0735626049 | 544 Pages | CHM | 10,2 Mb

Theme pack for Windows 7

English | PDF | 337 pages | 10.6MB